/Challenge
A variety of jobs have been incorporated into the builder, with content carefully crafted by the writing team. Analysis revealed that blue-collar job seekers were the primary users of the website, prompting a shift in focus towards expanding the range of content available for these individuals.
/research
The usability study involved users crafting cover letters using the baseline builder. This tool required them to answer several questions, and based on their responses, the site generated a personalized letter. The findings indicated that users appreciated the site and the letters produced, but they noted a desire for more personality in the output.
Cover letters generated from the site is a good start, but I want more options.
Courtney, 33 years old
The letters are good, but they don’t quite sound like me. A bit too formal.
Akil, 26 years old
/solution
A overhaul of the site was created to have users be more engaged in creating their cover letter, while also guiding users throughout the builder. The link between onboarding engagement and the value users place on their cover letters was surprisingly strong.
/results